Chinioti Wooden ArtModern Next.js storefront for traditional Chinioti woodworking with optimized SSR and SEO.

The challenge

A workshop of traditional Chinioti woodworkers needed a modern storefront — fast to load, easy to update, and properly indexed by search engines for buyers searching for handcrafted furniture from Pakistan.

What I built

Built a Next.js + Tailwind frontend with server-side rendering and dynamic rendering for catalog pages. Designed MongoDB schemas with normalized data models, indexed queries, and aggregation logic for product and order management. Algorithmic image optimization and efficient state management kept the experience fast on mobile networks.

• Next.js + Tailwind with SSR + dynamic rendering
• Normalized MongoDB schemas with indexed aggregation
• Algorithmic image optimization for mobile networks
• SEO-first information architecture

Outcome

The storefront loads quickly, ranks for the right queries, and gives the workshop a digital surface that matches the quality of their craft. Catalog updates ship without engineering involvement.